The thesis I have chosen to use in my essay relates to the fact that unconscious thought (sleeping) will help an individual make better quality decisions. I would like to focus on the definition of “unconscious thought” and how it contributes in decision making. I would also like to focus on the importance of automatic weighting and how the unconscious mind relates to it. In many articles, it is stated that important decisions are made when the mind is not thinking about other problems and decisions in their lives. Giving the mind a chance to weigh the pros and cons of a situation is vital in the decision making process. Unconscious thought is relevant in good decision making and can help create a better outcome in the end.
Many people may contemplate that the best approach to making choices should be based off of their first instinct. A large amount of people believe that making an important decision based off of their gut decisions are considered the best method of coming to conclusions. It is surprising for many people to believe that sleeping is the best way to solve a problem instead of making the decision being completely wide awake. Using the unconscious thought is considered the best way to make a quality decision. The unconscious mind is given a chance to make the decision using all of the information it can provide regarding the problem to make the outcome the best is can possibly be.
When dealing with facts regarding unconscious thought, it is stated that sleeping on hard decisions allows the unconscious mind to weigh the pros and cons of an issue. Sleeping also gives the mind a chance to focus on the main decision that needs to be made. The thoughts and memories in the brain allow the unconscious mind to factor the important facts regarding the issue. Thinking about the decision too much could end in a negative result. When an individual is asleep, all other problems are put off to the side so the mind can focus on one decision and one decision only. This result in a better quality decision when the unconscious mind uses all it can to make the outcome the best it can possibly be.
There are many articles and studies done to prove that unconscious thought is better for decision making. For example, an experiment was conducted dealing with cars and the decision of choosing which car each individual wanted. Many people were chosen to pick a car off of their first instinct and what they thought they wanted. Others were told to go home and sleep on the decision. When these people returned, most of them chose the better “quality cars”. It was stated that sleep improved their decision and helped them weigh the pros and cons of each car. Another experiment was done regarding the result of soccer matches. The conscious and unconscious thinkers were told to watch the soccer game for twenty seconds. The conscious thinkers had an extra two minutes to make their decision while the unconscious thinkers were told to do something else for two minutes. The results were stated that the unconscious thinkers made better predictions of the outcomes of the matches. These results indicated that the unconscious thinkers used better information to make decisions regarding the outcomes of the matches. A third experiment involved choosing the best out of twelve apartments. The thinkers were given six rules to abide by when making their decision. They were each given four minutes to choose an apartment. In the end, the conscious thinkers abided by the rules seventy-five percent of the time and selected the best apartment twenty-nine percent of the time. The unconscious mind was not used in this experiment, but the outcomes would have been positive if they were used.
In the Journal of Consumer Psychology, it is stated that the unconscious thought leads to automatic weighting whereas the conscious thought receives a far less amount of weight. The article describes how the weighting process is better when other issues and facts are put to the side. It is easier to make a decision and weigh the pros and cons of an issue when other problems are not thought of thoroughly when making this one decision. Different attributes are needed in the process of decision making and the importance of these attributes is not usually taken into consideration. Not many people use the negative and positive attributes in their decision making process. Also, many people make decisions very quickly and rush to come to a conclusion when they should be weighing the positive and negative outcomes of the problem.
Unconscious thought is actually very hard to define. Some may define it as sleeping or when the mind is asleep. Or others may define it as when the mind reviews all of the information from the day that has just occurred. The mind works in mysterious ways which makes it hard to define specifically. Using the experiments and studies that were conducted to prove that unconscious thought helps make better quality decisions it is easier to prove that unconscious thought is very important. It may be hard to define, but it is overall very important in the decision making process.
For example, first instinct decisions could cause spur of the moment behavior, which one may regret later after waiting a day or two and analyzing the situation as a whole. Things may be done out of anger, pain, or hurt, and may not be rational. Giving yourself time to think about the situation and seeing what your best option is, is a more rational approach. Making a quick decision and acting out on a limb, may make the situation more intense and worse overall. Sleeping on it and allowing yourself time to talk to others will give you opinions of an outsider and allow you to see your situation from a different perspective. Never make a foolish decision, without giving yourself time to actually look at the problem and analyze it piece by piece.
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