Visual Argument – Mike Middleton

Texting and Driving Prevention

  • Female voice-over provides a mock scenario in which you are in your car and are about to meet up with friends.
  • The music starts off by creating a happy and fun mood.
  • Visualization of a girl in her car getting into traffic, but since she doesn’t want her friends to be angry with her if she’s late, she shoots a quick text message.
  • There is no one else in the car but the driver. This could mean that this only happens to those without passengers. This could also mean that it is more likely to happen to those who drive by themselves and send text messages.
  • The location of the scenario appears to be in a rural type town. This might be to create a relaxed feel as if nothing bad could happen in such a calm area.
  • The use of a teenage girl in a Volkswagen Buggy sets an entirely different mood on the scenario than if it was an older man driving in a truck.
  • The target demographic of the video is probably teenagers who are just learning how to drive. This is probably because they are the most likely to send text messages when they are driving and if they learn not to do it when they are younger, they will be less likely to do it when they are older.
  • She receives a text message from her friends in all capital letters saying “hurry” and “where are you?” This kind of text message infers that the driver and her friends are both in a rush for her to arrive. This can easily have an impact on the decisions the driver is making by making her less cautious and more careless with her driving.
  • The driver feels pressured to respond to the message.
  • There is a quick scene around 0:11 where she checks her mirrors inferring that the driver isn’t as careless as we think. Why would something bad happen to her? This lets viewers know that most teenagers know the danger of texting and driving but do it anyway simply because they feel nothing bad will ever happen to them.
  • It is interesting to notice the kind of road that she is driving on. It is not a highway and it is not in a suburban area. Why would, what seems to look like a back road, be shown? Maybe it is to help viewers realize that even on quite roads that danger lurks.
  • As she is writing and about to send her message, she is not at all looking at the road. We also begin to hear a car horn which is getting closer.
  • Not paying attention she drives right through a crossway and is hit by another car directly on her side of the door.
  • The screen goes black and the sound of glass and metal being crushed is heard.
  • The female voice returns as well as a replay of the short 5 second period in which the driver took her eyes off the road to text and then got into a car accident.
  • The tone of the voice is much more serious than before. The information being given at this point in the clip is clearly the most important and is the key message.
  • The quick change in mood of the video provides a more dramatic effect on the viewer.
  • Finally, the words “Stop the texts. Stop the wrecks” is only displayed to the viewer and the video fades out.
  • Overall we see that multitasking while driving greatly raises the amount of danger.
This entry was posted in A12: Visual Argument, A16: Your Portfolio, Mike Middleton. Bookmark the permalink.

One Response to Visual Argument – Mike Middleton

  1. davidbdale says:

    Nice work, Mike. The conclusions you draw from the visuals presented are compelling and reasonable.

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