The video I chose to talk about was the the texting and driving prevention clip from “Glee”.
– The video starts off with a girl driving a VW buggy down a rural road
– The girl is presumably narrating and says she’s on her way to visit friends
– She is driving excessively fast, and just notices a tractor just ahead
– The narrator doesn’t want to seem rude to her friends because she is taking a while to get there
– The narrator decides to look at her phone to answer it and drives through a stop sign at a crossroads
– the camera cuts to black as the truck slams into her side of the car
– the video rewinds and the narrator explains that in those 5 seconds you look away, it could likely be fatal
– Narrator concludes “Where ever you’re going, make sure you make it there alive.”
This comercial did a really good job of expressing how serious texting and driving could be. We could very well die, or bring harm to others just to answer a message that can wait till you come to a stop. The camera not pulling away until a split second into the impact is really where the “shock and awe” comes in and helps deliver the message of no texting and driving.