A12 Visual Argument- Steve LeBano

Stroke Awareness: http://bcove.me/5cs11lo1

The beginning of the video shows scenes from a rather stereotypical wedding. As the commercial passes through numerous shots of people in various common situations, it focuses on their specific body language rather than what they are saying, and more often than not, they are simply gesturing in a manner that allows us to recognize their individual situation quite clearly. At about 40 seconds in, the narrator tells the viewer, as a guest at the wedding drops a dessert plate, that the warning signs of a stroke are something we should be cognizant of, just as we can recognize the body language of others in the video. The narrator then describes, with the support of visual examples, the “FAST” system, which helps to recognize a stroke and respond to it in a timely manner. The steps are as follows: recognize (F)ace drooping, (A)rm weakness, and (S)peech difficulty, and (T)ime to call 911.

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One Response to A12 Visual Argument- Steve LeBano

  1. davidbdale says:

    Hey, Steve
    You move too quickly through the first 40 seconds of this commercial, Steve.

    The first frames deliver an immense amount of information that help us process what we’re seeing. Cultural assumptions are made, perhaps. The director cast very beautiful people and dressed them for a well-above-average wedding. Any reason for that?

    What else is important about the messages delivered by gestures? Some require a response, do they not? Others can safely be ignored as interesting or irrelevant, depending on our relationship with the gesturer.

    Do you see what I’m getting at? This is a very rich argument in a very brief space. Even if the answer is No, the question is always worth asking: Did the director make this choice for a specific reason? Feel free to speculate.

    Grade recorded.
    (Anyone considering a revision should read the Model Visual Argument.)

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