Visual Argument – Kenyah King Ho-Sang

I chose the texting and driving ad, which emphasizes of how important it is not to drive and text.

  • The video starts with a girl driving in her car, on her way to meet her friends (says a voice-over)
  • The voice-over says “You don’t want your friends to be annoyed, so you text,” as she looks down at her phone and sees that she has one new message.
  • She does not hesitate to pick up her phone and read the message. The message says “Hurry where are you?”
  • Then, she types a message saying that she is on her way.
  • Not once since she’s picked up her phone had she been paying attention to driving.
  • As she puts her finger on send (unclear if she ever got to actually send her message or not) another vehicle hits her on the driver’s side.
  • After that brutal scene, they replay it, this time in slow motion with a countdown and the voice over saying that 5 seconds is the average time that your eyes are off the road while texting and driving, showing that  5 seconds cost her her life.
  • Concluding the ad, a message reads “Stop the texts. Stop the wrecks.”
This entry was posted in Kenyah King Ho-Sang, Portfolio. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s